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daily deal - Over the last few years the 'daily deals' phenomenon has gone from to strength to strength as well as for now there doesn't appear to be an end around the corner to the booming business.

Most people are by now acquainted with the thought of daily deals but for those that aren't, this is a snapshot;

The daily deals / deal of the day website everyday promotes an offer offering large discounts on things like restaurant meals, spa's, beauty treatments to sky diving and holidays. The offer typically gets activated whenever a number of customers sign up for the daily deal, this 'deal tipping' concept is known as group buying and means that by ensuring a higher amount of customers the business enterprise can provide the massive discounts.

discounted deals - From a business perspective the concept also works well. Businesses need customers and therefore are often necessary to spend massive amounts of money from their marketing budget on attracting those customers. A 'daily deal' can be a great solution for cost effective marketing as the business won't must spend anything. Instead they assist the daily deals company to make a deal / offer that may be emailed to the daily deals database of shoppers. These customers then join the daily deal obtaining a substantial discount around the regular services of the business.

The business enterprise gets free promotion to all or any with the daily deal websites customer base which can in the case of some of the deals sites be around 100,000 people or maybe more (national exposure deals get provided for a lot more). Some of these then buy and be customers from the business after which hopefully take pleasure in the experience and return being a a high price paying customer and tell their friends in regards to the great experience.

As an example 'Sensational Sushi Restaurant' in Surry Hills desires to generate new customers with their restaurant, they work with the deals site and decide on the next deal, 60% discount on the 2 course meal and a wine bottle. This deal is shipped to all of the deal websites subscriber base in Sydney's Inner West, 150 people buy, then over the next Six months (depending on the timeframe the offer is created for) they redeem their deal in the restaurant.

From the customers perspective, they obtain a great

This group buying business design was made by Groupon in america in November 2008, they actually have daily deals websites around the globe and therefore are estimated to become worth between 15-25 Billion USD.

Despite these staggering numbers there are many people who believe the deal-of-the-day style model that Groupon created starts to show cracks. The growing number of deals sites, competition inside the industry and sheer sum of money being made has led to some sites over selling the deals, over whelming nokia's with a lot more customers compared to what they can comfortably handle.

daily deals - This over selling of deals has triggered the customers not being able to book their activity for example the meal at the restaurant for weeks or months, after they finally do have the ability to make a reservation they may be then treated as second class citizens since they are presenting the deals voucher. The whole experience could be off putting and leads to the shoppers never returning but also telling their relatives and friends which further damages the business enterprise.