StewartBowker482
Cartier: The Luxury Watch of preference
Home of Cartier is the iconic leader in the production, manufacture and sales of probably the most luxurious and valuable timepieces in the western world. Why they've held it for over 160 years is due partly to an uncompromising standard of quality set in place when apprentice Louis Francois-Cartier took over this masters business and workshop in 1847. It was not well before his expertise and focus on quality and detail made him one of the best known jewelers of his time. His son, Alfred Cartier, succeeded his father in the business in 1874, further establishing Cartier like a top notch establishment for the monied elite. But, it was not until Cartier's grandsons, Pierre, Louis and Jacques took over the company it was a celebrity in its own right, and also the name started to bask in international fame.
Alfred Cartier is credited with making the first men's watch. This came about because the Brazilian pioneer aviator, Alberto Santos-Dumont, complained to uncle Alfred about the cumbersome impracticality of using a pocket watch while flying. In reaction to this, Alfred designed a flat watch having a square bezel. This watch was very well received not only by Santos-Dumont, but was named 'The Santos', and went on to become the timepiece preferred by a lot of Cartier's illustrious clientele.
When Cartier signed an agreement with Edmund Jaeger to exclusively give you the movements for its watches (1907), with branches in New York, St. Petersburg, and London they were rapidly becoming probably the most successful brands in the world. In the early 1920's, Cartier formed a joint venture with Jaeger and the European Watch and Clock Company was created. Early models such as the Tank, the Tortue, and also the Baignoire continue to be being produced to this day. This is what I am talking about when I refer to Cartier watches as 'timeless'.
Today the Cartier corporation is a subsidiary of Compagnie Financi?re Richemont SA. However, its distinguished good reputation for being the jeweler preferred by Royalty, dignitaries, and celebrities hasn't waned. Actually, the Prince of Wales is known to have referred to Cartier as 'Joaillier des Rois, Roi des Joailliers' (Jeweller to Kings, King of Jewellers). Proof of the pinnacle of success achieved through the brand, Cartier has over 200 stores in additional than 125 countries with signature 'boutiques' in Ny, Paris, Tokyo and London.
Throughout the years, Cartier has consistently produced watches of unparalleled excellence and luxury. It's developed a variety of classic collections for its timepieces. Among them are Pasha de Cartier, Calibre de Cartier, Ligne 21 de Cartier, Santos de Cartier, Tonneau, and of course Tank and Baignoire. So, if you're in the market for an extraordinary bit of 'wrist candy', there is no doubt that Cartier has something in one of their many collections to match your fancy.
