ReWork

Planning is guessing

You have to be able to pick up opportunities that come along. Sometimes you need to say, "We're going in a new direction because that's what makes sense today."

Why grow?

Grow slow and see what feels right--premature hiring is the death of many companies. Small is not just a stepping-stone. Small is a great destination in itself.

Have you ever noticed that while small businesses wish they were bigger, big businesses dream about being more agile and flexible?

Enough with "entrepreneurs"

They are just doing what they love on their own terms and getting paid for it.

GO

Make a dent in the universe

To do great work, you need to feel that you're making a difference. That you're putting a meaningful dent in the universe. That you're part of something important.

Scratch your own itch

The easiest, most straightforward way to create a great product or service is to make something you want to use. That lets you design what you know--and you'll figure out immediately whether or not what you're making is any good.