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Smart Strategies for Managing PPC Programs
Ppc programs are impressive method of getting instant traffic in your website. This is an excellent tool to attract quality and highly targeted visitors. The bids normally begin with 0.05 cents quite good as you can get a good number of visitors by spending a little amount. Even if bid is 0.10 cents, you will get 10 visitors by paying $1.
Smart Tips for Managing PPC programs
o Identify the set of keywords which clearly defines the services / products you are offering. This clearly means that you need to remove unnecessary keywords which might be related to your category but could not generate quality visitors to your website.
o Concentrate on product/service that you simply desire to sell. Remember, its selling service and you've got to be specific in PPC approach. You can't have all of your catalogue in your single campaign.
o Take bottom up method for bid management. Start with a particular minimum value and also the scale up the campaigns on the daily basis until you get to an optimum level where your goals are met.(optimal combination of your budget / CPA / Bid / position)
o Come up with a precise ad copy. Include text within the campaign which clearly states concerning the service / product you are promoting within the ad campaign. If at all possible, try to include pricing within the ad copy if you are selling any product. This can increase the CTR (Click Through Ratio) in case your prices are competitive.
o Setup the campaign and bid on maximum relevant keywords possible. This can boost the possibility of clicks.
o Track you campaign: This is the first thing to do. You need to place tracking to track the ROI (Return On Investments). You need to restrict your CPA (Cost Per Acquisition). Big programs like adwords/overture can generate huge volumes and your money can vanish in a day. So you have to track your returns, and this is the best way by which you are able to know whether its working out for you or otherwise.
o Keep tweaking the campaigns in terms if bids and ad copy by exploring the reports. An attractive ad copy can boost the likelihood of getting clicks.
o Do not rush for position #1. Accept positions 4/5/6 as bids will be lower and visibility will also be OK. This can decrease your CPA (Cost Per Acquisition) and increase ROI (Return On Investments). If you try the things mentioned above, you may expect improvements inside your ROI (Return On Investments) as well as in the long term, constant bid management can get you sustained success in managing PPC programs.
