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Facebook Marketing Tips for Business

Many corporate executives recognize the value of marketing on Facebook and also have taken the initial step by developing a Facebook Page for their business. But after the page is created, many CEO's drop the ball and don't make the most of all that Facebook has to offer for their business. So, we have compiled a list of marketing strategies for business people.

Posting on Other Business Pages

Facebook Fan Pages have become a location where Pages can post increase on other Pages. In "Page" mode, you are able to like and discuss other pages. In Page mode you can write on the profiles of your friends. Wall posts are no longer in chronological order, and that we do not genuinely have lots of control around the posts on our Pages. The good news like a Facebook admin is you can "view" your page in chronological order. To get this done under "wall" click "admin view". This can help you to definitely organize your own page by viewing it within the order that is easiest to know and manage.

As you are in "page view mode", if the name of the fan page isn't your real name, out of the box the case with many fan pages (they are the name from the business), it is important to add an identity for your post. If you're commenting on other fan pages, go on and sign off at the end of your comment having a dash and your name. This can help to include a personal touch for your posts and improves your engagement factor.

Think about the way you are coming across. Are you currently at the competitors' pages due to self-serving agenda or are you there to contribute? We recommend that you do much of your networking in a business industry that isn't the same as your business (a non-competitive industry). You can post around the pages of businesses that are associated with yours, although not your competition. You might get more results that way.

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Prevent Spam on your Own Page

Many business owners have seen that, at times, their competitors will spam their page. Facebook now has spam filters that you can use to curve this. To be able to access and utilize Facebook spam filters, you can find it under "edit page" and it allows you to load keywords that are put into the spam filter which means you, because the admin, can automatically filter posts. This is situated in "admin view". Comments show up in a light color which some people have said is more difficult to see, however, this tool is still very helpful.

Notifications can be by email or you can turn that off by clicking "edit page". This really is helpful because when you get new fans or comments you will get notifications.

Marketing Tips

1. Photo Strip towards the top of your Page.

The photos towards the top of your page are the five photos that are the most recently uploaded. You can delete them by clicking the X in the right hand corner of each page.

The "Photo Strip" at the top acts like a photo viewer and also the photos appear therefore the viewer does not lose their place when looking at photos. Possess some custom graphics made for the very best 5 photos on your page. They can be 970 x 680 pixels. We recommend that you depart white space around the perimeters of the photos. FB will shrink these to a 97 x 68 thumbnail. Use images having a call-to-action such as "click here", "find out more", "get details", or "free download". When visitors click on that image, the look will pop up. Within the description of this image, put details along with a call-to-action with a link or your phone number so visitors can easily contact you.

2. Links across the left-hand section of your Page.

Reset an order of your links on the left-hand side of the Facebook Page. For those who have more than 7, you will notice a "more" link and from there you are able to drag and drop those links. Place the "landing tab" at the end which is often a "welcome" where visitors land. By doing this when they visit your welcome page, all of your links will automatically be expanded and they can easily see your entire list of all your links along the left-hand section of your page.

3. Take advantage of Facebook iFrames by adding interesting content.

Facebook uses iFrames and although it is a touch more complex, it provides you with a chance to add images, videos and opt-in boxes along with a proactive approach. You can have a whole page designed by yourself site after which post that in your iFrame within your Facebook page and make that your custom landing tab. Additionally, you can take Facebook ads out and drag them specifically to squeeze pages and links on your Facebook page. This gives the ability to test different promotions and offers. You can experiment and split test together with your different offers on different iFrames links on your page.

4. Updates feature offers the opportunity of free advertising in valuable Facebook real-estate.

Click "edit page" "marketing". You can send all your fans updates. Each one of these communications go into "other". On top right-hand corner of Facebook, you will notice a place called "Unread Updates". This is valuable real-estate so that if you use "updates" more often, you can get your fans interested in your page. If you have a really active post on your wall, you are able to take that exact link and add that in to the "updates" which means that your fans notice on top right-hand corner of the page. By using "updates" you'll have free ads for yourself and it appears on the top right-hand corner of the fans' pages.

5. Increase visibility and engagement with Facebook News Feeds.

Studies show that As much as 90% of your fans do not go back to your page after they click the "like" page. Never fear, however, because by maximizing your visibility in Facebook News Feed, you can be visible for your fans and engage them to be able to "remind" them about your business and increase people to your primary site, which in the end, is the next step in upping your main point here.

Your fans can easily see your content in their news feed. But the real question is "how do your get your content visible in your fan's news page?". Facebook uses a very complex algorithm (called "edge rank"), therefore we don't know exactly why some posts show up in news feeds and some don't, but we do understand what can improve your visibility in your fans' news feed.

Ideas to improve your visibility in your fans' news page include:

   Post before noon inside your time zone.
   Post 1 to 2 times each day. Do not over post. Some companies import tweets and "over post". This could hurt your "edge rank", (the algorithm that Facebook uses), which could ultimately result in you turning up less and less in your fans' news feed.
   Use questions.
   Keep posts short and straightforward.
   Be personal.
   Use other people's content. Include photos, videos, and links. Make your own ways of improve your visibility in news feeds.

By utilizing these pointers, you can increase visibility on Facebook and engage more fans.