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Cartier: The posh Watch of preference
Home of Cartier is the iconic leader within the production, manufacture and purchasers of some of the most luxurious and valuable timepieces in the civilized world. The reason that they've held it for over 160 years is due partly to an uncompromising standard of quality occur place when apprentice Louis Francois-Cartier took over this masters business and workshop in 1847. It was not well before his expertise and focus on quality and detail made him one of the best known jewelers of his time. His son, Alfred Cartier, succeeded his father in the industry in 1874, further establishing Cartier like a first class establishment for the monied elite. But, it was not until Cartier's grandsons, Pierre, Louis and Jacques took within the company it was a celebrity on its own, and also the name began to take pleasure in international fame.
Alfred Cartier is credited with making the very first men's watch. This came about because the Brazilian pioneer aviator, Alberto Santos-Dumont, complained to uncle Alfred concerning the cumbersome impracticality of utilizing a pocket watch while flying. In reaction for this, Alfred developed a flat wrist watch with a square bezel. This watch was very well received not just by Santos-Dumont, but was named 'The Santos', and continued to become the timepiece of choice for many of Cartier's illustrious clientele.
By the time Cartier signed a contract with Edmund Jaeger to exclusively give you the movements because of its watches (1907), with branches in Ny, St. Petersburg, and London these were rapidly becoming one of the most successful brands in the world. In early 1920's, Cartier formed some pot venture with Jaeger and also the European Watch and Clock Company was born. Early models such as the Tank, the Tortue, and also the Baignoire continue to be being produced even today. This is exactly what I am talking about after i make reference to Cartier watches as 'timeless'.
Today the Cartier corporation is really a subsidiary of Compagnie Financi?re Richemont SA. However, its distinguished good reputation for being the jeweler preferred by Royalty, dignitaries, and celebrities has never waned. Actually, the Prince of Wales is known to have known Cartier as 'Joaillier des Rois, Roi des Joailliers' (Jeweller to Kings, King of Jewellers). Proof of the pinnacle of success achieved through the brand, Cartier has over 200 stores in more than 125 countries with signature 'boutiques' in Ny, Paris, Tokyo and London.
Through the years, Cartier has consistently produced watches of unparalleled excellence and luxury. It's developed many different classic collections for its timepieces. Among them are Pasha de Cartier, Calibre de Cartier, Ligne 21 de Cartier, Santos de Cartier, Tonneau, not to mention Tank and Baignoire. So, if you are looking for a phenomenal bit of 'wrist candy', you can rest assured that Cartier has something in one of their many collections to suit your fancy.
