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Mobile Marketing, Local SEO, and Local Marketing -The Facts Let's face it. Mobile devices have drastically shifted the web landscape to the point that in 2012 a lot more than 50 percent of all Internet access was being done via handhelds of some kind. About 45 percent of mobile owners are using their devices to download social media apps. In fact, 35 perc of Android and iPhone owners within the U.S. use apps such as Facebook before getting out of bed, according to a recent survey conducted by telecommunications equipment vendor Ericsson. Several companies have a subdomain set up specifically for cell phones. So, for example, when users type [1] right into a smartphone, the GoNewSocial site actually figures out that they are visiting the site from your mobile device and redirects them. Location-based shopping and local marketing and Local SEO gives companies the chance to target these Mobile Customers through providing mobile coupons using cellular devices are gaining popularity. As mobile users be acclimated to sharing their whereabouts via cellular devices, they're also are becoming more available to receiving ads and mobile coupons highly relevant to where they are right now. In fact, more than Fifty percent of respondents revealed that they wanted to receive location-specific advertising, with mobile coupons an even more appealing incentive than check-ins. GPS and applications such as Google Maps ranked highest then Yelp, Facebook and Foursquare. Mobile Campaigns and Ads Mobile marketing presents a distinct and unique way to create interactive dialogues with customers. Mobile marketing requires matching the creative for the device's smaller display size; designing messages that are short, instantly understood, and effective; and creating a call for action with minimal steps. Research indicates that mobile ads perform about five times better than Internet ads. The most typical mobile ads are simple text links and display adds that are sold based on cost per clicks, cost per acquisition and value per thousand. These ads tend to be like the paid search campaigns on the search engines, Bing or Yahoo! Use mobile marketing answers to drive participation at exhibitions or to drive traffic to retail environments. Make offers that are specific with the buying habits of the mobile customers the industry big opportunity for Local Marketing. Mobile Apps Nowadays there are numerous mobile apps serving up informative tips, educational bits, or pure entertainment or gaming. Most companies are using mobile apps to improve brand awareness and affinity. Your small business can, too. However, you must have a thorough comprehension of your audience. The simplest way to use apps is always to create something that is both useful and valuable. More importantly, it should be functional. Some apps make it easy to make purchases by incorporating clicks. For example, the ShopRite app allows customers to look at and add weekly sales items to their shopping lists. Monetize Mobile Apps Consider offering a totally free version of your app after which let users decide if they are willing invest in a premium version with increased features and content. For example take the widely popular Angry Birds iPhone game. Its ongoing promotion was to offer a free version, while paid subscribers received access to more challenging levels as well as other free add-ons.