PhamMetcalf650

מתוך The Phnomenologic Cage
קפיצה אל: ניווט, חיפוש

Monthly I receive hundreds of e-mails from consumers who have been bilked out Paul Crane - of their hard earned dollars by unscrupulous supplement / fat burner manufacturers. Manufacturers that have added them to monthly recurring billing cycles without their permission. Manufacturers who dont honor their money-back guarantees, and, while providing a 1-800 number for refunds, but dont hire a real, breathing person to observe this number. These manufacturers treat their customers with disdain, and in general, regard them very little greater than sheep who require to become parted from other money.

The multitude of complaints I receive involve products marketed almost extensively via...

i) radio advertisements

ii) Internet e-mail and advertising campaigns

iii) television infomercials

These products tend to be marketed by companies who dont have a regular presence in the marketplace. These businesses want to make this seem to be a good thing (i.e., exclusive T.V. offer!, and this method is not available in a stores, so order now!). However, the alternative is generally the case. Why? Selling through Net, T.V. or radio causes it to be super easy for that manufacturer to...

a) avoid accountability towards the customer

b) always sell a reduced product with a receptive audience

To help expand outline the issues, lets create a good example scenario with fictitious companies X (which will sell its products to get), and Y (which sells online).

Suppose company X creates a new fat burner product having a full money back guarantee. They offer it in local marketplaces through well-known retailers. Suppose you can be found in towards the retailer and buy that new diet pill. One month later, in accordance with the label guarantee, you return the empty bottle to get a refund, feeling the item didnt surpass your expectations.

Paul Crane - An excellent, customer focused retailer will refund your cash right away, no questions asked (if they dont, let you know you will end up taking your company elsewhere). That retailer will then demand their own refund from manufacturer.

Whats my point here?...

1) Inferior quality products threaten the area merchants credibility, and remarkable ability to do business with the neighborhood audience. After all, no merchant who states have your own interests at heart while flogging a substandard product can stay in business for long.

2) Its impossible for any manufacturer in order to avoid accountability in the local retail market. In case a product yields way too many refunds, the local merchant will have to stop selling it. Like that merchant needs your repeat business for his/her other products. When the merchant doesnt treat you well, s/he loses the chance of losing Your entire business. Regardless, the end result is how the local retailer needs to stop ordering from your manufacturer.

3) Items that generate lots of refund requests tend to be more benefit the retailer than ones that do not. Merchants wont carry this type of product for long.

OK, lets focus on the other side of the coin.

Suppose company Y results in a new diet pill (protected by a 100% money-back guarantee) and markets it via infomercials, radio ads, and also the Internet. Suppose you buy the product, and later on attempt to get yourself a refund once you find the quality of the product unsatisfactory. Heres where things get interesting...

Unlike your local merchant, who needs to keep you happy to earn your repeat business, company Y knows its unlikely to ever hear from you again. So it causes it to be as difficult as you possibly can to secure a refund. Its 1-800# plays an endless loop message for 45 minutes. Its almost unattainable a real human being to talk to.

Good luck having your refund.

And when you purchase products in this way, often you will get put into a recurring billing option without your consent. Quite simply, youll receive another bottle from the product every 1 month as well as your bank card will be charged accordingly.

Again, good luck having your refund.

Main point here?

Advertising and selling in this way makes it very easy for your manufacturer to avoid the issue of accountability towards the customer. And a lot manufacturers use telemarketer firms, professional warehousing and drop shipping facilities to help isolate themselves from contact with their customers. Most likely in case you order such a product, you will not obtain a company representative on the phone, but a call-center employee with performance-based incentives. Would be that the sort of company you want to work with?

By declining to offer their goods inside a local retail environment, manufacturers can isolate themselves from the local merchants who could demand large volumes of refunds, and threaten their business by refusing to stock a low-quality product. Additionally, in addition, it causes it to be more difficult for bad product word-of-mouth to circulate amongst consumers.

So...

There are numerous recommendations I have for purchasing weight reducers or any other supplements...

1) Dont buy products advertised in the media, the air, or perhaps the Internet unless...

a) those products CAN by purchased in an area retailer. That way, you should have some recourse for anyone who is unhappy with the product. While not all companies who promise in this manner are deceptive or unethical, theres greater likelihood you may experience a problem with a merchant who advertises in this manner and does not keep a local presence.

b) the merchandise is sold by way of a well-recognized, respectable brand company.

2) Purchase only well-recognized brand names with a established history in the supplement industry (e.g.., MuscleTech, Isatori, Champion Nutrition, BioTest, EAS, etc). I am not saying the major brands always create better products. I am saying, however, that their brand and reputation entails something to them, and they do recognize value of a lasting repeat customer. 9 times from 10, when you have an issue with an item, you can phone such a manufacturer for a refund directly.

Paul Crane - However, products marketed online or on television dont have a brand. So it doesnt matter what the trustworthiness of that brand is, or the way it resonates with consumers, considering that the manufacturer will simply create a another one for an additional product.

3) Begin a relationship with a local or online merchant, making all of your purchases from that merchant. Trusted, valued customers can always place their complaints to a good merchant, who knows it is in his/her interest to check after them.

Ultimately, losing weight is difficult enough without having to worry about losing your hard earned money, too. The best choice should be to purchase brand products from the trusted local retailer.

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